Expand your footprint.
Baobab provides a turnkey solution, allowing brands to expand their footprint. From greenfield development to a revamp, or even a turnaround requiring substantial change management.
Key to the operation is understanding the intrinsics and extrinsics of the brands that are advocate for, taking tested products to market with integrity, focused on a consistent, consumer experience.
Baobab is uniquely structured to support your brand, with each crucial activity in a specialised department of its own. Not only do you benefit from unique skills and experience, but also from the efficiency provided by the shared resources.
Basic services ensure a consistent, consumer-driven experience:
- Staff recruitment and retention.
- Strategic change management implementation and execution.
- Optimising and monitoring customer expectations.
- Adapting and localising the brand experience; assimilating cultural nuances with your brand values.
- Maintaining brand equity and ensuring integrity.
- Introducing range extensions and NPD.
- Development of IT infrastructure.
- Lean management of operations.
- Front-of-house service and image management.
- Local supply chain integration with just-in-time distribution.
- Marketing and advertising with adspend and media management, ensuring consistent messaging.
Great people.
Great brands.
Great people.
Great brands.
Strategic services include:
- Ensuring marketing channel synergy.
- Identifying geographic expansion.
- Discovering new markets and customers.
- Ensuring message consistency and consonance.
- Implementing added value.
- Localising secondary brand associations.
- Product mix evaluation.
- Brand equity building.
- Budgeting for maximum brand awareness and sales.
- Development project management.
- Maintaining brand relevance.
- Store layout.
- Staff recruitment, training and apparel.
- Payroll management.
- Budgeting and cost estimation.
- Store critical mass estimation for meaningful expansion.
Careers
Baobab is corporate casual, but very serious about heart.
The company offers a contemporary working environment with a team that continuously strive to learn, grow and excel.
