Envelope

Taking the most loved restaurant brands into global spaces.

Since 2007, Baobab has been taking the most loved and trusted restaurant brands into global spaces, converting people in new markets into loyal customers for world-class brands.

Serving as franchisees, the organisation applies a unique blend of entrepreneurship and management, using the IP of proven formulas to weather the challenges, and take advantage of the opportunities.

We enter into a true partnership with total commitment to the joint ventures we form in our markets. This foundation to the relationship enables us to reach optimal scale, thereby unlocking maximum value for the brand. We see this process as a journey that is driven by our trusted relationship with local operators who serve as facilitators for our brands.

Our Team
our awards
Great people. Great brands.
Great people. Great brands.

With Baobab, your footprint can extend virtually anywhere.

We have established visibility with KFC across Africa in Namibia, Côte d’Ivoire, Lesotho, Botswana, Eastern Cape and into the USA.

Namibia
Lesotho
Côte d’Ivoire
Botswana
South Africa
USA

Côte d’Ivoire

Namibia

Botswana

Lesotho

Eastern Cape

Ashland City & Mount Juliet, Nashville, USA

Great People. Great Brands.

Smart
Communication
Impact
Transforming
Innovation
Courage
Passion
Authentic
Selfless
Heart
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Côte d’Ivoire

Also known as the Ivory Coast, Côte d’Ivoire is a West African country with beach resorts as well as rainforests. Baobab-managed restaurants perform exceptionally well in this region, supported by flexible organogram changes and   extensive engagement with local suppliers and regional adaptation of menus to the local vernacular.

Footprint: 6 Restaurants

Namibia

The name of this country is derived from the Namib Desert – the oldest desert in the world.  Although an arid region, it is a sought-after safari destination with diverse wildlife. Baobab manages over two dozen stores in the region, with progressive front-of-house introductions, including wi-fi, lobby hosts and digital menu boards.

Footprint: 21 Restaurants

Botswana

A landlocked country North of South Africa, Botswana is known for the Kalahari Desert and Okavongo Delta playing host to a lush animal habitat. We have introduced a proactive policy towards representation, with women in senior management leadership positions for our stores. We have received Excellence Awards from our brand owners, and our KFC store is recognized in the Brand Health Survey as the Number 1 QSR in the country.

Footprint: 19 Restaurants

Lesotho

Baobab has a 30-year history in what is officially known as the Kingdom of Lesotho, which has the world’s highest base altitude for any country on earth. Our aim for superior results is equally lofty with stores maintaining exceptional standards in the region.  People engagement, skills enhancement and strong operational experience with excellence as the yardstick, has been a key ingredient of our success

Footprint: 10 Restaurants

South Africa

From our operations centre in East London that started with three restaurants in 2008, today Baobab manages 16 restaurants in the province. To ensure our ethos of success, we provide the foundation for people to become the best version of themselves while making a difference, and most importantly, to enjoy the fulfilment of our quest to support QSR growth.

Footprint: 16 Restaurants

Great people. brands.